Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

1996 BRONZE

The Human Factor

Thanks to the combination of deregulation and market forces, the telecommunications marketplace is competitive as never before. Research consistently affirms that a majority of business and residential customers-especially the highest value customers-want a single provider for their primary services (local, long distance, and cellular). To compete effectively with such established and powerful players as the Big 3 long distance carriers, Ameritech need to quickly build brand loyalty and preference. The challenge for Ameritech was to become seen as an innovative technology leader, and to overcome perceptions that it is a "monopoly" and "just the local phone company.

Brand: Ameritech
Client: Ameritech Corporation
Agency: Fallon McElligott
Language: English

1995 GOLD

Mount Sinai Campaign

Given the accelerated volatility of health care, and the intense competition within the industry, this campaign was developed to dramatically re-establish perception of Mount Sinai as a leading medical institution. A secondary goal was to generate response to the hospital's physician referral 800 number. The advertising focused on the contributions made, and the acclaim enjoyed by Mount Sinai's doctors.

Brand: The Mount Sinai Medical Center
Client: The Mount Sinai Medical Center
Agency: Grace & Rothschild
Language: English

1995 SILVER

Repositioning Campaign

The campaign removed perceptual barriers to the Opera by promoting opera as fun entertainment that can be enjoyed by everyone. Through an integrated TV, Radio and Direct Mail Campaign, the Baltimore Opera met the goal of increasing subscriptions by 22% over the previous year.

Brand: The Baltimore Opera Company
Client: The Baltimore Opera Company
Agency: Gray Kirk/VanSant Advertising, Inc.
Language: English

FINALISTS

Santander BUS STOP, BUSINESS GO

Natura Amazon Alive - The real time deforestation counter

Movistar Movistar Con Todo