Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2001 GOLD

Cisco Internet Generation

The objective of this campaign was to forge an enduring link between Cisco and the Internet. Unlike other technology businesses Cisco wanted to become synonymous with both the functionality and the emotional possibilities the Internet has (and continues) to deliver to people. The key to the campaign's effectiveness is that it delivered both elements of this strategic message in an approachable, credible way without hyperbole--all values that are totally reflective of both the business and it's Brand.

Brand: Cisco
Client: Cisco Systems
Agency: GMO/Hill Holliday
Language: English

2001 SILVER

Cat Herders

Using the metaphor "herding cats" which had come to describe hopelessly impossible technology feats, EDS restaged and reintroduced itself to the world during Super Bowl XXXIV. "Cat Herders" brilliantly showcased how EDS wrangles technology, conquers business problems and highlighted their inherent love of solving tough problems. "Cat Herders" effectively put EDS back on the short list, not only with technology decision makers, but also with the press, employees and recruits.

Brand: EDS
Client: EDS
Agency: Fallon
Language: English

2001 BRONZE

The Power of Caring

Awareness levels of CIGNA as an employee benefits provider and understanding of its services was slipping. The agency brief was to raise awareness levels of the brand, while working within the existing campaign parameters. It was found that CIGNA's corporate ethos as a socially aware business fit with the profile of the ideal benefit user, the "conscientious consumer." By targeting that group, we hoped to trade on CIGNA's record with charitable causes and boost consumer perception among the most stable client base.

Brand: CIGNA
Client: CIGNA, Inc.
Agency: DDB Needham
Language: English

FINALISTS

Hrvatski Telekom Poziv koji ne propuštaš

Podravka d.d. Hrana koja brine o vama

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