Corporate Reputation

This category is for communications that promote corporations, not exclusively their products. Includes sponsorships, image & identity.  

2000 GOLD

E-Commerce Drive

IBM's e-commerce drive built on the e-business mindshare IBM had achieved with its 1997 e-business campaign by featuring companies that had already achieved real business results with IBM e-commerce solutions. This customer-reference campaign helped IBM's turn its impressive e-business mindshare into market share by motivating prospects to contact IBM and find out about IBM e-commerce solutions. The campaign generated more than $35 million in new business opportunities in just three months and continued to position IBM as a provider of leading-edge e-business solutions.

Brand: IBM
Client: IBM Corporation
Agency: Ogilvy & Mather
Language: English

2000 SILVER

Acquisition Mailer

This first national rollout of an invitation to join the adidas sports club for kids was mailed exclusively to outside lists and resulted in a 15.5% response. It exceeded program objectives by 55%, beat the previous package by 63% and reduced the list cost of acquiring new members by 46 cents per member.

Brand: adidas
Client: adidas America, Inc.
Agency: Manus Direct Response Marketing
Language: English

2000 BRONZE

Knowledge Campaign

Xerox's Knowledge Campaign was designed to reposition Xerox from a copier company to a company that had the services and tools to facilitate knowledge sharing.

Brand: Xerox
Client: Xerox Corporation
Agency: Young & Rubicam New York
Language: English

FINALISTS

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