David vs. Goliath
This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.
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2018 GOLD
Adding Health To Hands
KILLING TWO BIRDS WITH ONE STONE While well-entrenched behemoths dominated the handwash market in the metros, consumer apathy towards handwashing was dominating the tier 1 and 2 towns. But the opportunity was huge given that handwash penetration in India was only 14%. Savlon identified a platform that not only enabled and encouraged consumers to adopt the habit of handwashing, but also convinced competition users to switch to Savlon, propelling the brand to no. 3 position within just two years of its launch.
Brand:
Savlon
Client:
ITC
Agency:
Ogilvy & Mather India
Language:
English
2018 GOLD
FINALISTS
Patelco Credit Union
Making the Switch: Patelco's Data-Driven Brand Campaign
Time Internet
Time Disrupts With Kabel Besar
Guardian Insurance
No lo dejes a la suerte, déjalo con Guardian
