David vs. Goliath
This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.
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2018 SILVER
2018 SILVER
Bitel Cobertura 4G
En un sector tan competitivo en Perú, como el de las telecomunicaciones, Bitel desde su lanzamiento comercial ha logrado en solo 3 años obtener una importante participación de mercado y se consolidó con su campaña ‘Cobertura 4G’ del 2017 como la marca de mayor crecimiento en los servicios de cobertura 4G LTE logrando incluso desestabilizar a los ‘Goliat’ de la categoría (Movistar y Claro).
Brand:
Bitel 4G
Client:
Viettel (Bitel)
Agency:
Centralmedia
Language:
Spanish
2018 BRONZE
First Touch
In a category dominated by Goliaths pushing out the same, tired messages, gaining a foothold for newer entrants is especially difficult. Enter Tokio Marine: a relatively young upstart who gave consumers a new reason to take notice. How? By appealing to people’s emotions. By dramatising the ‘First Touch’ – that very first moment when a parent comes in contact with their newborn – Tokio Marine sought to awaken every parent’s protective instincts. These real-life stories truly hit home, with our campaign leading to a 126% increase in product sales.
Brand:
Tokio Marine
Client:
Tokio Marine Life Insurance Singapore
Agency:
Havas Singapore
Language:
English
FINALISTS
Patelco Credit Union
Making the Switch: Patelco's Data-Driven Brand Campaign
Time Internet
Time Disrupts With Kabel Besar
Guardian Insurance
No lo dejes a la suerte, déjalo con Guardian
