David vs. Goliath
This is an award for smaller, new or emerging brands making inroads against big, established leaders; taking on "sleeping giants;" or moving into a new product/service field beyond their current category and set of competitors.
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2019 BRONZE
#Todossomosdavid
#TodosSomosDavid es una campaña que pretendía defender a sus clientes del líder de la categoría Telco (Goliat) y exponerlo ante sus usuarios, para que todos vieran la verdad: A Goliat no le importas cuando estás con él, solo cuando te portas a Avantel. Durante el periodo logramos defender nuestro territorio y convertirnos en líderes absolutos en portabilidad de la categoría de telefonía móvil.
Brand:
Avantel
Client:
AVANTEL
Agency:
Buentipo Anchor
Language:
Spanish
2019 BRONZE
FAW-VW T-Roc: Step into Stories
FAW-VW T-ROC launched in the summer of 2018, targeting at young generation and featuring 4 MOTION all-wheel drive. For eighty years since the emergence of SUV, where could people venture except for driving over mountains and coasts？ Research indicated that young people preferred to escape from pressure by devoting to habits, shows and books. T-ROC “Step into Stories” campaign took people to the classic scenes of stories. Collaborating with Mafengwo, we opened the route towards shooting sites and story origins for people to experience. Cooperating with Kindle, we secured popular IP copyright at ultra-low cost. The advertising targeted to forums, series fans and other circles. On the launch day, the number of test-drive online booking exceeded forecast, contributing to sales conversion. T-ROC realized both communication and sales boost. Surpassed beyond the competitor brand who talked big stories, T-ROC accompanied people to go beyond the common, and step into stories.
Brand:
FAW-VW T-ROC
Client:
FAW-VOLKSWAGEN AUTOMOTIVE Co., LTD.
Agency:
Hylink Beijing
Language:
Mandarin
FINALISTS
Patelco Credit Union
Making the Switch: Patelco's Data-Driven Brand Campaign
Time Internet
Time Disrupts With Kabel Besar
Guardian Insurance
No lo dejes a la suerte, déjalo con Guardian
