Business-to-Business - Services

This category is for marketing efforts from businesses targeting other businesses for any type of service and from any markeplace segment.

2024 BRONZE

The World Works With ServiceNow

ServiceNow was known as a niche help desk software provider for IT departments, but growth required companies realizing its technology was capable of so much more. With a new company purpose and creative platform – The World Works With ServiceNow – we delivered a wide-eyed, and eye-opening idea built to illuminate just how much ServiceNow is powering the experiences people need and love. By driving familiarity and consideration we helped increase the sales pipeline by 45%, and the average deal size by 19%.

Brand: ServiceNow
Client: ServiceNow
Agency: BBDO San Francisco
Language: English

2023 BRONZE

Globe

When Filipinos were streaming oceans of online content from competing platforms, with people already catching blockbusters in cineplexes because of the easing COVID restrictions, how did Netflix promote its heist movie “Red Notice?” By heisting the 100-foot high, 50-ton MOA Globe. The stunt caught the nation’s imagination, becoming the No. 1 Twitter trending topic for 12 hours. Garnering 1.3M engagements in just 24. Making “Red Notice” No. 1 on Netflix in just a day, remaining there for 11 more, and staying in the Top 10 for 6 consecutive weeks.

Brand: Netflix
Client: Netflix
Agency: GIGIL
Language:

2023 BRONZE

The Silent Night

As New Zealanders grapple with the cost-of-living crisis, The Wellington City Mission have experienced a fourfold increase in demand for services — spiking with the pressure of Christmas. To generate emergency fundraising we staged ‘The Silent Night’, a crowd-less event that channelled Wellingtonians’ goodwill into tangible contributions to their community. The event was a sell-out, selling more tickets than the stadium’s seating capacity, raising over $350k in ticket sales, and bringing in first time donors. And because no one attended, 100% of the sales were donated to those in need.

Brand: Wellington City Mission
Client: Wellington City Mission
Agency: Special Auckland
Language:

FINALISTS

Tubi B2B

Cigna Healthcare Your New Growth Plan

Cigna Healthcare Your New Growth Plan