CLIENT
Netflix
1. Stef Pajarito - Country Head of Marketing - Philippines
2. Daphne Ng - Marketing Creative Producer
AGENCY
1. Badong Abesamis - Founding Partner
2. Herbert Hernandez - Founding Partner
3. Soleil Badenhop - Associate Creative Director
4. Mond Angat - Copywriter
5. Ronchris Cosme - Senior Art Director
6. Margie Husmalaga - Media Manager
7. Jake Yrastorza - Managing Partner
8. Sasa Pascual - Producer
SUMMARY
When Filipinos were streaming oceans of online content from competing platforms, with people already catching blockbusters in cineplexes because of the easing COVID restrictions, how did Netflix promote its heist movie “Red Notice?” By heisting the 100-foot high, 50-ton MOA Globe. The stunt caught the nation’s imagination, becoming the No. 1 Twitter trending topic for 12 hours. Garnering 1.3M engagements in just 24. Making “Red Notice” No. 1 on Netflix in just a day, remaining there for 11 more, and staying in the Top 10 for 6 consecutive weeks.
