CLIENT
ServiceNow
Michael Park, Chief Marketing Officer
Jim Lesser, SVP, Chief Brand Officer
Laura McCullough, VP Brand Strategy, Creative and Media
Jonathan Vu, Head of Brand Media and Sponsorships
Teresa Alpert, Sr. Director, Brand Strategy
Chris Peel, Executive Creative Director, Brand Creative
Peter Koo, Director, Global Integrated Campaigns – Brand Media
Elizabeth Rojo, Sr. Manager, Brand Management
Haley Kabus, Brand Strategy Manager
Ana Escobedo, Integrated Program Manager, Global Brand Marketing
AGENCY
Melissa Miller, EVP, Director of Strategy
Greg Ketchum, Executive Creative Director
Chris Curry, EVP, Senior Creative Director
Jerry Dugan, EVP, Senior Creative Director
Chris Jackson, EVP, Group Account Director
Marty Homlish, CEO, Project Amp (Omnicom Group)
Kelly Johnson, CEO
Gustavo Sarkis, Chief Creative Officer
Allyn Scherr, Senior Art Director
Greg Ward, Senior Copywriter
Louise Doherty, SVP, Head of Integrated Production
Stephen "Spesh" Kay, Executive Producer
Rich Garbarino, Studio Manager
Gina Stevanovich, Group Business Manager
Jacklyn Hayes, Strategy Director
Camille Kahrimanian, Account Director
Antonia Eliopoulos, Account Supervisor
Sydnee McBride, Account Executive
PHD
Jason Guy, Chief Client Officer
Bilal Kazmi, Senior Director, Strategy
Kathryn Poh, Director, Strategy
Amanda Rich, Associate Strategy Director
Dylan Lovering, Associate Strategy Director
Anika Steenstrup, Supervisor, Strategy
Grace Bui, Supervisor, Strategy
McKenna Cupidro, Strategist, Media Buying/Planning
Taylor Connors, Strategist, Media Buying/Planning
SUMMARY
ServiceNow was known as a niche help desk software provider for IT departments, but growth required companies realizing its technology was capable of so much more. With a new company purpose and creative platform – The World Works With ServiceNow – we delivered a wide-eyed, and eye-opening idea built to illuminate just how much ServiceNow is powering the experiences people need and love. By driving familiarity and consideration we helped increase the sales pipeline by 45%, and the average deal size by 19%.
