Business-to-Business - Services
This category is for marketing efforts from businesses targeting other businesses for any type of service and from any markeplace segment.
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2023 BRONZE
Think "Ote"
Hispanic small business owners have been underplaying their business size and potential, thinking their businesses are too small to invest in software or technology solutions to manage cash flow, payments and bookkeeping. This is the story of how QuickBooks changed the "I'm not that big" mindset in the Hispanic business community and nearly doubled the number of Latinos adopting QuickBooks. The strategy? Show Hispanic businesses with names ending in 'ito" ("barcitos," "mercaditos”) that just because their names sound "chiquitos" (small in English), it doesn't mean they can't be big.
Brand:
QuickBooks
Client:
Intuit QuickBooks
Agency:
ALMA DDB.
Language:
English
2022 GOLD
IT After Dark
As a provider of IT power management solutions, Eaton needed to become top-of-mind with IT professionals as the pandemic stretched IT pros’ workloads to a breaking point. 60% of IT pros were experiencing more work anxiety than pre-pandemic. IT After Dark, a content hub with games, de-stressing resources and time-saving tools, gave IT pros the one thing their long days (and nights) had lost — a break —and earned Eaton a place in their hearts and minds, setting an all-time high of 65% brand familiarity among new contacts.
Brand:
Eaton
Client:
Eaton Power Quality
Agency:
Jack Morton Worldwide
Language:
English
2021 SILVER
unspoken, uae
To shed light on the gravity of the situation around employee mental health not being spoken about by businesses, the Lighthouse Centre for Wellbeing, wanted to spearhead the conversation regarding the unspoken topic. So, we launched a platform - unspoken, uae - that encouraged employees struggling with mental health to speak up, by doing the talking for them. Starting on World Health Day (10 October), unspoken feelings were illustrated and shared as visual content, acts and education, targeting workplaces, to let those employees in companies, struggling, know they weren't alone.
Brand:
Lighthouse Centre for Wellbeing
Client:
Lighthouse Centre for Wellbeing
Agency:
McCann Health Middle East
Language:
English
FINALISTS
Tubi
B2B
Cigna Healthcare
Your New Growth Plan
Cigna Healthcare
Your New Growth Plan
