CLIENT
Cigna Healthcare
Lou Aversano, Chief Marketing Officer
Eric Martinez, VP, Marketing
Jennifer Roche, Senior Director, Integrated Marketing
Dana Scafidi, Director, Integrated Media
Alissa Gavriliscou, Senior Director, Broker & Lifecycle Marketing
Lauren Trout, Senior Director, Marketing
Jennifer Obregon, Director, Marketing
Andrew Lazaunikas, Senior Director, Communications Strategy
Pamela Churchill, Director, Communications Strategy
AGENCY
Simon Foster, Executive Creative Director
Nadia Kamin, Executive Creative Director
Mike Hahn, Executive Creative Director
Ryan Blank, Executive Creative Director
Ash Farr, Managing Director
Kyle Boots, Executive Strategy Director
Lisa Nocella, Executive Account Director
Nico Guzman, Global Client Leader
Nicole Li, Account Director
Stephen Winston, Creative Director
Robert Wakeland, Creative Director
Debra Airey, Executive Producer
Ariel Abramowitz, Strategy Director
Ainsley Kuptz, Strategy Director
Zoe Frishberg, Strategist
Lillybeth Newton, Strategist
Phil Rose, SVP, Operations
Julia Soares, VP, Project Management
Ajoy Roy-Chowdhury, Group Account Director
Initiative
Karan Kukreja, Managing Director
Andrea Holt, Group Director, Strategy
Anthony Acera, Strategy Director
Michelle Sterno, Associate Director, Paid Social
Erica DuToit, Director, Addressable Strategy
Brian Pankauskas, Group Director, Partnerships
SUMMARY
Cigna needed to boost commercial sales during a global
pandemic, return-to-work-crisis, and mental health crisis when health insurance
was seen as a “cost center.” Cigna recognized that successful companies had one
thing in common--healthy employees. So, Cigna reframed its health plans as
“growth plans” by aligning our services to the business needs of our clients
like productivity, retention, and increased motivation.
Since
launch, Cigna’s campaign broke ground by shifting attitudes about mental health
and helping business owners like you realize how an investment in employee
wellbeing could drive business growth.
