Brand Experience

FILTER BY:

PROGRAM

2018 BRONZE

KFC X Gintama - Everything Will Be OK with Such Popularity!

To bring the fictional world of TOP Japanese animation in history Gintama to the real world, KFC creative team partnered with Gintama Production Committee, brainstormed for six months to launch an exclusive campaign customized to the audience: exclusive episodes, product and themed store. Such unique campaign attracted fans rushing to KFC stores for Gintama’s “Everything’s OK” set meal and Gintoki-san Okinawa sea salt ice cream and the addition of added value products. Over 10 million Ice Cream were sold out in just 3 weeks. Everything Will Be OK with Such Popularity!

Brand: KFC
Client: Yum! China
Agency: Isobar China Group
Language: Mandarin

2018 BRONZE

Samsung' 75-inch large-screen TV Digital Campaign 《Bigger is Better》

With the upgrade consumption recent years in Chinese market, the potential demand and possibility of consumers replace to larger TV is increasing. Samsung TV is the whole television industry leader, in order to meet with the new market trend, at the same time as Samsung to help expand the market share of large size TV, especially in 2018. More than 75 inches TV set are suggested by Samsung company. To this end, Samsung company did a series of cognitive advertise to Chinese consumers, which “You need own a 75 inch large TV”. And they also planning a marketing promotion which named “Large TV.”

Brand: Samsung Electronics
Client: Samsung
Agency: Cheil China
Language: Mandarin

2018 BRONZE

A bottle of warmth

KLM Royal Dutch Airlines, as a minority representative who pays great attention to passenger's experience throughout the journey, urgently needs to spread its unique Caring service to Chinese travelers. Through an experiential event exclusively designed for Chinese tourists, we activated the warm-hearted service quality among travelers, and gained brand preference with targeted audiences.

Brand: KLM Royal Dutch Airlines
Client: KLM Royal Dutch Airlines
Agency: Ogilvy Beijing
Language: Mandarin