Brand Experience

Van Gogh BnB

The "Van Gogh's Bedrooms" exhibition generated the highest attendance at the museum in 15 years. "Van Gogh BnB" delivered a first-of-its kind brand experience -- building a replica of the artists 1888 "Bedroom" painting, and through Airbnb, inviting people to book a night inside. "Van Gogh BnB" generated over $8.6MM in earned media, amplifying paid media reach by 5,224% -- scaling it globally. A record 4,872 patrons visited the museum daily in the first six weeks -- beating daily goals of 2,930 by 66%.Most importantly, local Chicago museum attendance was up 161% vs. YA (2015). 

Brand: Art Institute of Chicago
Client: Art Institute of Chicago
Agency: Leo Burnett/Arc
Language: English

CAT STREET VIEW

Brand: Onomichi City
Client: Hiroshima Prefecture
Agency: I&S BBDO Inc.
Language: English

Die Elbphilharmonie Ouvertüre

Brand: Elbphilharmonie Hamburg
Client: Hamburg Marketing
Agency: Jung von Matt
Language: German