Brand Experience

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PROGRAM

2018 SILVER

Tymbark Prank!

We wanted to fill a space of needs for novelty and fun among the young group, so we focused on creating a tool that naturally interests TG, giving them the opportunity to unperturbed contact with the product in the background, but so clear that it will not be impossible to overlook the brand. We wanted to use the innovative trend from social media to deliver an application equipped with new and funny animations presented in augmented reality. Usage of this technology caused the brand's message reached a whole new level.

Brand: Tymbark
Client: Grupa Maspex
Agency: Grupa Me & My Friends
Language: Polish

2018 SILVER

How Garage revived a non-trendy category and became its leader

This case about how Garage in 3 years revived the non-trendy category of beermixes, strengthened its leadership position and made it interesting for the young audience.

Brand: S&R Garage
Client: Carlsberg Ukraine
Agency: THINKMcCANN
Language: English

2018 BRONZE

Last Laugh

IAPC’s Last Words campaign in 2016 created awareness for palliative care. But in India, talking about death is taboo, so even the terminally ill, their doctors and families don’t talk about death, let alone palliative care. In this environment, the terminally ill performed stand-up comedy about death for their families, doctors and a paying audience to break this taboo, creating a one-of-a-kind experience for the audience. These shows and its recordings became our campaign.

Brand: Indian Association of Palliative Care
Client: IAPC
Agency: Medulla Communications
Language: English