Brand Experience

MALI - Der Auslandeinsatz der Bundeswehr

Brand: Bundeswehr
Client: Bundesministerium der Verteidigung
Agency: Castenow Communications
Language: German

Rhythm of Love Wall

We consider how to create an unique and interesting experience for the CSR program for 7-ELEVEN which owns the most convenience stores in Taiwan to attract people? We found a strong reason to believe – convenience store are the easiest and common place for loose change to happen. Hence, we created the “Rhythm of Love Wall” donation box. In order to show our gratitude to donators, we develop every pair of hands to produce authentic clapping sound and motion like real human hand. Idea: Every coin donated with love deserves a loving encouragement. People will receive a different applause each time when they insert coins. This not only gives a direct gratitude for their good deeds, at the same time, people could feel the joy of being encouraged. It makes them want to give more!

Brand: 7-ELEVEN Taiwan CSR
Client: Uni-President
Agency: ADK TAIWAN
Language: Mandarin

Sound In Silence

Intel hopes to build an innovative brand image among consumers. But in addition to technology enthusiasts, normal consumers do not care about Intel, they think it is just a complex computer chip. We find that consumers don't understand technology, but they can perceive the extraordinary experience of innovative technology. Then we use Intel's hyper sense technology to empower hearing-impaired dancers to “listen to music” and let consumers feel the technological innovation from the extraordinary experience.

Brand: Intel
Client: Intel China
Agency: mcgarrybowen Shanghai
Language: Mandarin