Brand Experience

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2017 SILVER

Love at First Taste

Millennials are crazy about food and flavour. So is Knorr. But the full sensory and emotional effect of great flavour is hard to convey in the channel Millennials use most: digital / mobile. To get this high-potential audience to experience the brand, we found a way to transmit the potency of flavour in the digital space. Building on an unexplored emotional benefit of food and flavour, our idea intrigued our audience enough to spread our story for free (62% of exposure earned),grow brand appeal +8%increase purchase intent +12%

Brand: Knorr
Client: Unilever
Agency: MullenLowe London
Language: English

2017 SILVER

Chevrolet Spark Launch

How do you sell to people who are completely uninterested in your category? Selling cars to young people used to be easy. But today urban millennials don't seem to care much about cars. What they do love is the access they get from technology: access to friends, entertainment, everything. So we proved to them that Spark wasn't a car it was actually the ultimate mobile device. We sold our impossible first-year target of 3000 cars in just six months. And we transformed Canada's small car category.

Brand: Chevrolet
Client: Chevrolet Canada
Agency: McCann Canada
Language: English