Media Innovation

Oath Premium Coffee Pop-Up Shop

In Taiwan, most of the time when media agents arrange their media planning, their option is either Google or Facebook; but they rarely think of Yahoo’s product: Oath. Oath provides the most diversified marketing solutions. However, too many solutions led the confusion on how media agencies could collaborate with them.

Oath becomes their daily dose of coffee. To wake their brains, and stimulate their media planning.

Oath opened premium coffee pop-up shop at top five media agency offices for 9 days. Five different coffees represent five different Oath premium solutions. Our target audience not only drink a cup of coffee but also recognize Oath's unique selling points!

Brand: Yahoo Taiwan
Client: Yahoo Taiwan
Agency: Dentsu One Taipei
Language: Mandarin

Anlene "We Are More"

Who says marketing to the silver hair must be boring? While it took some calculated risks, Anlene Adult Milk Powder proved that taking an unconventional approach was all worth it. In order to inspire people to live beyond age stereotype and embrace challenges, Anlene partnered with a Cantonese Opera troupe and gave amateurs the opportunity to perform an inspiring story in front of a full house at the reputable Sunbeam Theatre. The effort successfully connected with the silver hair and raised their purchase intent from 49% to 88%.

Brand: Anlene Adult Milk Powder
Client: Fonterra Brands (Hong Kong) Limited
Agency: Sunny Idea (HK) Limited
Language: English

Los 50 que no vinieron

Brand: Zykadia
Client: Zykadia
Agency: Jotabequ Grey
Language: Spanish