Media Innovation
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2021 GOLD
Neb Adventures
When it comes to asthma, children struggle to get through the full dosage of 6 minutes, leading to half-inhaled dosages and hence, unsuccessful treatments. So, AstraZeneca transformed the 6-minute distressing nebulization treatment into a 6-minute distracting interactive and immersive experience called “Ned Adventures” that entertained and enabled child patients to stay still and get their full dosage. To empower parents, the idea was scaled through a digital app, helping parents carry the experience home, and through a patient ID, enabled the doctors to keep track of the children’s progress too.
Brand:
AstraZeneca
Client:
Astra Zeneca
Agency:
McCann Health Middle East
Language:
English
2021 GOLD
Liquid Billboard
To introduce its first inclusive swimwear line, Adidas changed the conversation about inclusivity in water across 50 countries by turning media from a place of stereotypes into an inclusivity icon. With the first-ever swimmable billboard Adidas invited women to become the heroes of the new collection, breaking the category conventions and turning water from a symbol of restrictions into a symbol of liberation. This resulted in a 70% sell-through within 4 weeks, total reach of 300+ million with $1.5million earned media and more women in MENA feeling comfortable in water.
Brand:
Adidas
Client:
Adidas Emerging Markets LLC
Agency:
Havas Middle East
Language:
English
2020 BRONZE
I'm Drinking it For You
DB Export Gold Extra Low Carb is the latest addition to New Zealand’s already crowded low-carb beer market. While other brands were busy shouting about how few carbs they have at each other, we turned the act of drinking our beer into a selfless act of romantic love - you get a tastier beer, and your partner gets a tastier you. To celebrate this, we composed an earnest romantic ballad about all the romantic things one can do for their partner…while holding a beer.
Brand:
DB Export
Client:
DB Breweries
Agency:
Colenso BBDO
Language:
English
FINALISTS
Grab
Turning Grab drivers into food marketers
Doritos
Crunch Cancellation
BI Credit
YO NO COMPRÉ ESTO, compras absurdas para burlarnos del miedo al uso de tarjetas
