Media Innovation
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2023 GOLD
Self Check-out
Breast cancer checks are scary, so women procrastinate under the excuse of having no time, claiming they’ll do it ‘soon’. Now, women in UAE weren’t prioritizing 5 minutes to self-check but were spending over 60-minutes-a-day browsing e-commerce platforms. So, we created, “Self Check-out”, a first-of-its-kind self-check guide from K-Lynn, a lingerie retailer, hijacking women’s lingerie-buying experience, converting lingerie models into self-check teachers. We disrupted the e-commerce platform transforming the lingerie range on owned media channels into a self-check guide for women. A change in the e-commerce platform that drove change.
Brand:
K-Lynn
Client:
K-Lynn
Agency:
Publicis Groupe - Leo Burnett Middle East (United Arab Emirates)
Language:
English
2023 SILVER
PHILCO TE SIMPLIPHILCA LA VIDA
Cuando una categoría se muestra compleja para transmitir innovación, el resultado es confusión. La simplicidad entonces funciona como beneficio real, y como atributo positivo que permite recortar desde el propósito marcario. Philco es una marca que hace todo más simple, por eso decidió llevar al frente la plataforma de productos de línea blanca con un concepto que nace de un pain-point de la experiencia del usuario: la complejidad del naming. Simplificando también la experiencia de compra en todos los espacios PDV para usuarios y retailers.
Brand:
PHILCO
Client:
philco
Agency:
Don Agencia
Language:
Spanish
2023 SILVER
Durex Records: Empowering Saudi Youth To Harness Their Self-Expression
This case is about a contraceptive brand that was able to step out of the shadows of communication restrictions by weaving itself into culture, and using music as a catalyst for self-expression and sexual liberation.
Brand:
DUREX
Client:
Reckitt
Agency:
VICE Media Group
Language:
English
FINALISTS
Grab
Turning Grab drivers into food marketers
Doritos
Crunch Cancellation
BI Credit
YO NO COMPRÉ ESTO, compras absurdas para burlarnos del miedo al uso de tarjetas
