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K-Lynn
Self Check-out

RAN IN:

CLIENT
K-Lynn

AGENCY
Publicis Groupe - Leo Burnett Middle East (United Arab Emirates) *Lead Agency


Publicis Groupe - Prodigious Middle East (United Arab Emirates)


SUMMARY

Breast cancer checks are scary, so women procrastinate under the excuse of having no time, claiming they’ll do it ‘soon’. Now, women in UAE weren’t prioritizing 5 minutes to self-check but were spending over 60-minutes-a-day browsing e-commerce platforms. So, we created, “Self Check-out”, a first-of-its-kind self-check guide from K-Lynn, a lingerie retailer, hijacking women’s lingerie-buying experience, converting lingerie models into self-check teachers. We disrupted the e-commerce platform transforming the lingerie range on owned media channels into a self-check guide for women. A change in the e-commerce platform that drove change.

CASE VIDEO


Medium Featured On Video: Branded Content – Product Placement,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Mobile,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - SEM,Digital Mktg. - SEO,Digital Mktg. – Social: Paid,Interactive / Website / Apps,Print - Magazine,Retail Experience: Digital,User Generated Content & Reviews

Language: English