Media Innovation
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2023 BRONZE
Phone It In
Skinny. A telco who believes in low prices, and happy customers. They want big attention, but won’t waste their customers money on big name celebrities. So in 2022, we open-sourced their brand campaign to the public. The entire country could record Skinny’s new campaign on their mobile…for free. 34 unique radio scripts, on buses and billboards and bar coasters, each one tailored to its location. A guerrilla OOH campaign, that evolved into a radio campaign, that delivered a 34% increase in new customers yoy. Our most effective recruitment campaign ever.
Brand:
Skinny
Client:
Skinny
Agency:
Colenso BBDO
Language:
2023 BRONZE
Breathcalypse: When Bad Breath Unleashes an Apocalypse
52% of young people don't use mouthwash and the technical language of the category doesn't help. Listerine needed to change the game. For young folks, bad breath is reeeally dramatic. Games were the opportunity to speak the same language. We created BREATHCALYPSE, an experience where bad breath caused an apocalypse. The solution? Find Listerine. More than just advertising, it was an experience in the largest virtual city in Brazil with the presence of celebrities and streamers. In one month, 54 million views, +340% online sales, and 4.8x ROI.
Brand:
Listerine
Client:
JOHNSON & JOHNSON
Agency:
Wunderman Thompson
Language:
English
2022 GOLD
The Donation Plate
Mohammed Bin Rashid Al Maktoum Global Initiatives launched “100 million meals” to combat world hunger, and sought to activate donations. So, we tapped into the insight around how most UAE diners enjoy sharing #FoodPics, but remain relatively apathetic tow
Brand:
UAE Government Media Office
Client:
UAE Government Media Office
Agency:
UAE Government Media Office
Language:
English
FINALISTS
Grab
Turning Grab drivers into food marketers
Doritos
Crunch Cancellation
BI Credit
YO NO COMPRÉ ESTO, compras absurdas para burlarnos del miedo al uso de tarjetas
