Media Innovation
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PROGRAM
2018 GOLD
Rhythm of Love Wall
We consider how to create an unique and interesting experience for the CSR program for 7-ELEVEN which owns the most convenience stores in Taiwan to attract people? We found a strong reason to believe – convenience store are the easiest and common place for loose change to happen. Hence, we created the “Rhythm of Love Wall” donation box. In order to show our gratitude to donators, we develop every pair of hands to produce authentic clapping sound and motion like real human hand. Idea: Every coin donated with love deserves a loving encouragement. People will receive a different applause each time when they insert coins. This not only gives a direct gratitude for their good deeds, at the same time, people could feel the joy of being encouraged. It makes them want to give more!
Brand:
7-ELEVEN Taiwan CSR
Client:
7-ELEVEN Taiwan
Agency:
ADK TAIWAN
Language:
English, Mandarin
2018 SILVER
Made Possible By Melbourne
We had to publish research in a new and engaging way to increase research investment. We turned an entire city into an exhibition by showcasing world-changing research in re-imagined custom-designed outdoor media panels all connected by a free tram and then brought them to life with a mobile audio guide voiced by the researchers themselves. This interactive out-of-home experience allowed people to see what has been Made Possible by Melbourne and led to an increase in research enquiries.
Brand:
University of Melbourne
Client:
University of Melbourne
Agency:
McCann Melbourne
Language:
English
2018 SILVER
OREO OBOX
In recent years, consumers have tended to choose healthy snacks, and OREO is trying to make a difference. At the same time, stimulating product sales through great idea, deepening brand impression, strengthening consumers and product emotional links, became the brand side's urgent need. We start with the product itself, creates OREO OBOX for the brand. By using AR of alipay to scan different shapes of oreo cookies, you can unlock various interesting and magical games. Innovative entertainment and PLAYFUL experience arouses the consumers' strong curiosity, and prompts them to participate and share spontaneously. High quality creative idea promotes brand sales increased impression: 1.Sales volume: More than 10 times vs. no campaign online and 10% YOY increase. 2.More than 80 thousand AR game UV two days after launch.
Brand:
OREO
Client:
Mondelez International
Agency:
Inspire
Language:
Mandarin
FINALISTS
Grab
Turning Grab drivers into food marketers
Doritos
Crunch Cancellation
BI Credit
YO NO COMPRÉ ESTO, compras absurdas para burlarnos del miedo al uso de tarjetas
