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2020 SILVER

HBL PSL 2019

HBL found it a natural fit within its brand essence of Enabling Dreams to opt to become the title sponsor for PSL. HBL has always stood for the dreams, of this nation of over 200million people, and there is no bigger dream than cricket that threads the entire nation together. PSL entered as not just any league, but it became the beacon that brought cricket back home for all Pakistanis. Above all, it brought Pakistan back in the positive headlines of the world.

Brand: HBLPSL
Client: HBL
Agency: JWT GREY Pakistan
Language: English

2020 BRONZE

Kids in your community

Though located in Toronto, SickKids’ specialized care means children with medical challenges from coast to coast depend on it for treatment. To ensure the hospital can deliver on its world-class promise, donor support is needed and the citizens of Toronto never disappoint. However, over the past few years the number of donors outside of Canada’s biggest city has been declining. We needed to focus on driving donor growth from other Canadian communities. Through a hyper-local campaign we were able to drive increase the number of donors from select Canadian cities.

Brand: SickKids Foundation
Client: SickKids Foundation
Agency: Cossette
Language: English

2019 BRONZE

Rooh Afza Goes Global

The objectives were to create news around the world wide consumption and to connect to a younger audience through its global presence. The results successfully impacted upon the sales number and gave the global campaign the talk of the town.

Brand: Rooh Afza
Client: Hamdard Laboratories (Waqf) Pakistan
Agency: RG Blue Communications Pvt Ltd
Language: English