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2023 SILVER

Oreo 75Years Freedom Cookie

A momentous occasion like 75 years of independence presented a unique opportunity to create a campaign that builds local brand relevance & core equity for Oreo while delivering short-term volume gains as well! Introducing the limited-edition #PAK75TAN Oreo Freedom Cookie! A first-ever unique cookie mould, in a disruptive packaging, amplified by a playful 360 campaign, resulted in significant equity gains, whereas the novelty of the limited edition leading to a surge in demand and immediate volume gains, making it a great example of effective marketing in this fiercely competitive category.

Brand: Oreo
Client: Continental Biscuits Limited
Agency: Alt Story (Pvt.) Ltd.
Language: English

2023 BRONZE

Australia is Why

This is the story of why Telstra was able to deliver its best ever ROI and do so on a titanic scale. By revealing to the nation that they were the inspiration behind everything Telstra does, ‘Australia Is Why’ provided a platform to elevate practical improvements and gave purpose to brand acts like making all payphones free, for everyone, forever. With unwavering commitment to purpose-led growth, this idea unlocked multiple drivers of ROI – customer growth, ARPU and profitability, to delivering an ROI of $4.14 incremental profit per $1 invested.

Brand: Telstra
Client: Telstra
Agency: The Monkeys Sydney
Language:

2022 GOLD

Waking Aussies Up To Goodness

In a fragmenting category, oats had fallen out of favour and were no longer the flavour of the day for young Aussies; an issue for the market-leading, heritage brand Uncle Tobys. So, Uncle Tobys repositioned themselves with a new voice and perspective on the world, changing the way young people saw the brand AND the product. Through a nationwide ‘oatervention’ with supporting contextual creative, Uncle Tobys woke young Aussies up from their superficial behaviour and helped them find true fulfilment in a wholesome bowl of oats.

Brand: Uncle Tobys Oats
Client: Nestlé Australia
Agency: Ogilvy Sydney
Language: English