Regional

Rooh Afza Goes Global

The objectives were to create news around the world wide consumption and to connect to a younger audience through its global presence. The results successfully impacted upon the sales number and gave the global campaign the talk of the town.

Brand: Rooh Afza
Client: Hamdard Laboratories (Waqf) Pakistan
Agency: RG Blue Communications Pvt Ltd
Language: English

Valentine's joy for the heartbroken

Jollibee is the Philippines’ leading fast food restaurant. Except on Valentine’s. Because Jollibee is not top-of-mind for a romantic meal. Neither is it associated with the season. So, how do we get Filipinos to visit Jollibee during Valentine’s? While everyone was celebrating romance, we found an irresistible reason for people to crave the comfort of fast food – heartbreak. The result? Jollibee’s best Valentine’s ever. Sales of featured products soared and store sales tripled.

Brand: Jollibee
Client: Jollibee Foods Corporation
Agency: McCann Worldgroup Philippines
Language: English

EVERY HALF COUNTS

Brand: UNICEF
Client: United Nations Children's Fund (UNICEF) India
Agency: J. Walter Thompson
Language: English