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2023 GOLD

Pakistan Pavillion

The Pakistan Pavilion surprised the world at Expo2020 Dubai. It wasn’t featured or published anywhere before start of Expo2020. But once Expo opened, it was continuously featured in Top 5 Pavilions to visit by international media, critics and bloggers, Visitor footfall and hype attracted over 1 million visitors and was one of the most visited pavilions. The Pakistan Pavilion was heavily featured in many news stories as a must visit pavilion including the global CNN and regional National, Khaleej Times and Gulf News and it became everyone’s must visit pavilion.

Brand: Pakistan Pavilion-EXPO 2020 Dubai
Client: Trade Developement Authority of Pakistan (TDAP)
Agency: Bullseye DDB
Language: English

2023 GOLD

Gluco Kahani

Pakistan’s next generation knows more foreign language than their own mother tongue. With a passion to serve Urdu, Gluco Kahani was created. This quality animated content, voiced by Bilal Maqsood; taught kids Urdu and values, helping parents joyfully reintroduce Urdu through nursery rhymes. The campaign outperformed its KPIs by delivering 110+ million impressions, 22+ million total, 5+million organic views, 90-second average viewer watching, earned media through international coverage. Gluco Kahani’s real success was how it received an overwhelming response from mothers and children who danced and sang to these rhymes.

Brand: Peek Freans Gluco
Client: EBM
Agency: Symmetry Group
Language: English

2023 SILVER

The Eyes

In Thailand, the snack market is saturated with brands competing for its place in consumers’ minds. How can Voiz stay relevant with its limited budget and its old platform message “Too Good to Share?” With “The Eyes” – a series of fun short films showing a pair of eyes that pop out to reveal how Voiz is so good that you don’t want to share it – Voiz was able to drive awareness and engagement among young consumers with its humorous storyline, fun tone, and extra twisted execution.

Brand: Voiz
Client: Monde Nissin (Thailand)
Agency: Ogilvy Bangkok
Language: