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2018 GOLD
Valentine's joy for the heartbroken
Jollibee is the Philippines’ leading fast food restaurant. Except on Valentine’s. Because Jollibee is not top-of-mind for a romantic meal. Neither is it associated with the season. So, how do we get Filipinos to visit Jollibee during Valentine’s? While everyone was celebrating romance, we found an irresistible reason for people to crave the comfort of fast food – heartbreak. The result? Jollibee’s best Valentine’s ever. Sales of featured products soared and store sales tripled.
Brand:
Jollibee
Client:
Jollibee Foods Corporation
Agency:
McCann Worldgroup Philippines
Language:
English
2018 GOLD
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