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2023 GOLD

Love Your Gut

‘Love Your Gut’ by Dutchie Yoghurt proved to drive a bigger purpose on the most overlooked health, the Gut Health, admist the rising trend of functional food. The campaign strategically makes the matter easy to digest by ‘metaphor-ing’ how we take care of Gut to the familiar behavior of e-commerce… a delivery that never arrives. In the end, a new health agenda of ‘loving your gut before anything’ was formed, with outstanding results of surpassing KPI by 56% and closing the gap by turning from an irrelevant flavorful snack to functional food.

Brand: Dutchie
Client: Dutch Mill
Agency: Ogilvy Bangkok
Language:

2023 SILVER

The Eyes

In Thailand, the snack market is saturated with brands competing for its place in consumers’ minds. How can Voiz stay relevant with its limited budget and its old platform message “Too Good to Share?” With “The Eyes” – a series of fun short films showing a pair of eyes that pop out to reveal how Voiz is so good that you don’t want to share it – Voiz was able to drive awareness and engagement among young consumers with its humorous storyline, fun tone, and extra twisted execution.

Brand: Voiz
Client: Monde Nissin (Thailand)
Agency: Ogilvy Bangkok
Language:

2023 BRONZE

Australia is Why

This is the story of why Telstra was able to deliver its best ever ROI and do so on a titanic scale. By revealing to the nation that they were the inspiration behind everything Telstra does, ‘Australia Is Why’ provided a platform to elevate practical improvements and gave purpose to brand acts like making all payphones free, for everyone, forever. With unwavering commitment to purpose-led growth, this idea unlocked multiple drivers of ROI – customer growth, ARPU and profitability, to delivering an ROI of $4.14 incremental profit per $1 invested.

Brand: Telstra
Client: Telstra
Agency: The Monkeys Sydney
Language: