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2024 BRONZE

Impossible Paragliding Mission Project by Tom & Horacio

First paragliding flight around K2 project emerged as an unparalleled opportunity to achieve a profound connection between Red Bull and Pakistan's national identity, delving into unexplored facets of the majestic mountain. Seamlessly integrating Red Bull's adventure sports, we aimed to showcase unprecedented content globally. The world-record flight of Red Bull paragliders served as a captivating canvas, unveiling breathtaking scenes. Concurrently, our goal was to highlight Pakistan's scenic beauty and position it as a prime destination for natural wonders and a hub for exhilarating adventure sports.

Brand: Red Bull
Client: Red Bull Pakistan
Agency: Wavemaker pakistan
Language: English

2023 GOLD

Love Your Gut

‘Love Your Gut’ by Dutchie Yoghurt proved to drive a bigger purpose on the most overlooked health, the Gut Health, admist the rising trend of functional food. The campaign strategically makes the matter easy to digest by ‘metaphor-ing’ how we take care of Gut to the familiar behavior of e-commerce… a delivery that never arrives. In the end, a new health agenda of ‘loving your gut before anything’ was formed, with outstanding results of surpassing KPI by 56% and closing the gap by turning from an irrelevant flavorful snack to functional food.

Brand: Dutchie
Client: Dutch Mill
Agency: Ogilvy Bangkok
Language:

2023 GOLD

How EPIC reframed how the world sees the Irish.

EPIC needed to kickstart the post-pandemic recovery process by boosting brand awareness and getting visitors through the door. Although the tourism market was down -20% on 2019, EPIC still managed to bring in +8% higher visitor numbers than in 2019 and achieved the highest ever month for visitors in the process. Even more impressive, brand awareness jumped by a massive 20% during the 12 week campaign period. The campaign took on a life of its own, with PR coverage generating an equivalent of €109,290.22 in advertising value.

Brand: EPIC The Irish Emigration Museum
Client: EPIC The Irish Emigration Museum
Agency: The Public house
Language: English