Carpe Diem - Products
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.
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2017 BRONZE
2017 BRONZE
The Super Bowl Dunk
Gatorade hasn't historically advertised during the Super Bowl, preferring to service the athletes on the field. However, they were missing a huge opportunity to connect with competitive athletes during one of the most relevant moments in sport...the Dunk. With a limited media spend, Gatorade wanted to turn the Super Bowl into a platform for brand engagement. We launched a Snapchat lens that let consumers put themselves in the middle of the Dunk, garnering 165 million impressions, nearly 30 seconds of brand engagement and +8.3% lift in purchase intent.
Brand:
Gatorade
Client:
PepsiCo
Agency:
VML
Language:
English
2017 BRONZE
Día del Amigo
Con el objetivo de satisfacer a nuestros seguidores y aprovechando el contexto del Día del Amigo, mediante redes sociales oficializamos una amistad entre 2 marcas que en el imaginario de todos ya estaban unidas pero que jamás se habían pronunciado: Coca-Cola y Branca. No sólo escuchamos a nuestros seguidores sino que también logramos el primer diálogo en la historia entre Coca-Cola y Branca. La repercusión positiva fue inmediata, superando ampliamente los parámetros promedio de cualquiera de nuestras campañas en redes sociales y siendo trending topic en menos de 1 hora.
Brand:
Coca-Cola
Client:
Coca-Cola Argentina
Agency:
Mercado McCann
Language:
Spanish
FINALISTS
Thums Up
Inverting Conventions To Win
Microsoft
Changing the Game
French's
French's Mustard Ice Cream
