Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

2017 SILVER

Creation of L’Oreal Paris beauty community in Viber

Brand: L'Oreal Paris
Client: L’Oreal
Agency: McCann Moscow
Language: English, Russian

2017 SILVER

G-Energy: adaptation to any situation

Brand: G-Energy
Client: Gazpromneft – Lubricants
Agency: Grey Moscow
Language: English, Russian

2017 SILVER

Tantum Verde Forte Tsunami Effect

Brand: Tantum Verde
Client: Angelini Pharma Russia
Agency: Maximize
Language: English, Russian

FINALISTS

Thums Up Inverting Conventions To Win

Microsoft Changing the Game

French's French's Mustard Ice Cream