Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

FILTER BY:

PROGRAM

Cats, on!


Brand: Media Markt
Client: MediaMarktSaturn
Agency: BBDO Russia

300k in 5 days

The young generation of consumers does not appreciate classical drinks, but prefers cocktails. The players fix the original, but simple recipes: Bacardi & Cola, Finlandia & Tonic, Aperol Spritz, etc. People are used to that Martini is drunk in pure form or with vodka (James Bond cocktail). There were no new ways to meet the preferences of young consumers. Since the 70's, Martini had an original recipe for a refreshing summer cocktail Martini & Toniс. In Ukraine, a cocktail appeared two years ago, but was not focal in communication. In 2017, the cocktail Martini & Tonic decided to make a focal point in communication to promote Martini in the summer season. In fact, Martini & Tonic became the new Martini sub-brand.


Brand: MARTINI
Client: Bacardi-Martini Ukraine
Agency: Rockets. Growth R&D

Mamá con perfume propio

Un objetivo ambicioso para un marco recesivo: Aumentar un 8% en ventas durante el mes de la madre con la misma inversión publicitaria del año anterior y tomándolo como referencia. Los resultados: triplicamos el objetivo llegando a un 25,27% y además logrando aumentar el valor del ticket promedio versus el año anterior. Esto se logró a través de una promoción cuyo valor trascendía el hecho económico para anclar en un poderoso insight emocional: un perfume llevaría el nombre de la ganadora.


Brand: San Roque
Client: San Roque
Agency: Havas Worldwide Gurisa

2019_us_2019_e-4297-096_hero_1 L.L.Bean Be an Outsider at Work
2018_ec_2018_53_hero_1 Floralp Cosechando lo sembrado
2018_ec_2018_55_hero_1 Pilsener La fiesta de todos
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years