Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.



The Oreo Superbowl Tweet

When the lights unexpectedly went out during Super Bowl XVLII, fans took to social media to discuss the rare live event. Oreo met them there with a quick-witted piece of social content that, backed by absolutely no paid media, garnered 5X more impressions than viewers tuning into the game itself, and captured the lion's share of social media buzz about brands following the Big Game.

Brand: Oreo
Client: Mondelez International
Agency: 360i

Magna Carta Holy Grail

Samsung and Jay Z collaborated to bring his long-awaited album to market in a way that had never been done before. Together, we re-wrote the rules for an album launch, turning Samsung Galaxy devices into an exclusive music distribution channel and capturing the attention of culture through groundbreaking creative content.

Brand: Samsung Mobile USA
Client: Samsung Mobile USA
Agency: 72andSunny

Breaking the Theatrical Mould

Brand: The Book Thief
Client: 20th Century Fox
Agency: ZenithOptimedia

Blog_image Floralp Cosechando lo sembrado
Blog_image Pilsener La fiesta de todos
Blog_image Bepanthen® Plus Pharma Digital Pioneer, or How to become a market leader via digital

Filter by:
+ Add More Filters

To browse winners in this category from previous years