Carpe Diem - Products
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.
The Oreo Superbowl Tweet
When the lights unexpectedly went out during Super Bowl XVLII, fans took to social media to discuss the rare live event. Oreo met them there with a quick-witted piece of social content that, backed by absolutely no paid media, garnered 5X more impressions than viewers tuning into the game itself, and captured the lion's share of social media buzz about brands following the Big Game.
Client: Mondelez International
Magna Carta Holy Grail
Samsung and Jay Z collaborated to bring his long-awaited album to market in a way that had never been done before. Together, we re-wrote the rules for an album launch, turning Samsung Galaxy devices into an exclusive music distribution channel and capturing the attention of culture through groundbreaking creative content.
Brand: Samsung Mobile USA
Client: Samsung Mobile USA