Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.

2017 BRONZE

Airwaves Refresher Navigation APP

Brand: Airwaves
Client: Wrigley
Agency: Inspire Activation
Language: Mandarin

2017 BRONZE

KFC & Onmyoji crossover marketing

Brand: KFC
Client: Yum! China
Agency: Trio Isobar
Language: Mandarin

2017 BRONZE

This Is My Dish

Brand: Unilever Food Solutions
Client: Unilever China
Agency: SapientRazorfish
Language: Mandarin

FINALISTS

Thums Up Inverting Conventions To Win

Microsoft Changing the Game

French's French's Mustard Ice Cream