Carpe Diem - Products

This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.



Barni. Launch a rocket to the space

Brand: Barni Bear
Client: Mon’delez Rus
Agency: Action

Cats, on!

Brand: Media Markt
Client: MediaMarktSaturn
Agency: BBDO Russia

300k in 5 days

The young generation of consumers does not appreciate classical drinks, but prefers cocktails. The players fix the original, but simple recipes: Bacardi & Cola, Finlandia & Tonic, Aperol Spritz, etc. People are used to that Martini is drunk in pure form or with vodka (James Bond cocktail). There were no new ways to meet the preferences of young consumers. Since the 70's, Martini had an original recipe for a refreshing summer cocktail Martini & Toniс. In Ukraine, a cocktail appeared two years ago, but was not focal in communication. In 2017, the cocktail Martini & Tonic decided to make a focal point in communication to promote Martini in the summer season. In fact, Martini & Tonic became the new Martini sub-brand.

Client: Bacardi-Martini Ukraine
Agency: Rockets. Growth R&D

2019_ru_2019_1643_hero_1 Dulux Becoming a game changer in DIY e-Commerce
2019_ru_2019_1658_hero_1 McDonald's Big Mac 50
2019_ru_2019_1897_hero_1 Lublu coffee BUT we have delicious!

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