Data-Driven
Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.
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PROGRAM
2019 BRONZE
2019 BRONZE
2019 BRONZE
PSYCHIC SARAH TV series targeted pre-rolls
The digital campaign to promote series “Psychic Sarah” was based on the most topical consumers' insight – to search all the necessary information in online search engines. That's why our targeted communication, which catered for the users' real inquiries, resonated so well with our TA.
Brand:
TNT BROADCASTING NETWORK
Client:
TNT Broadcasting Network
Agency:
Language:
English, Russian