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TNT BROADCASTING NETWORK
PSYCHIC SARAH TV series targeted pre-rolls

RAN IN: Russia

CLIENT
TNT Broadcasting Network

AGENCY
SUMMARY

The digital campaign to promote series “Psychic Sarah” was based on the most topical consumers' insight – to search all the necessary information in online search engines. That's why our targeted communication, which catered for the users' real inquiries, resonated so well with our TA.

CASE VIDEO


Audience: The TA of “Psychic Sarah” are young female viewers of TNT as well as of TNT's main competitors – CTC, TV-3, Friday!, Ren, Rossiya 1 and Domashny TV channels. These women are fans of sitcoms and light comedy series, they consume television content both on liner TV and online. With it, they like mysterious TV shows and dramas – programs about psychics, fortunetellers and clairvoyants. This young female audience prevails on TV in terms of the numbers, that’s why it was important to ensure the highest reach and share among this very audience category.

Objectives:  The commercial goal was to successfully launch a show with the market share exceeding the time slot channel average (over 10-11%), and also to achieve a higher time slot share than that of our competitors (CTC, Channel 1, Rossiya 1, Ren, Friday!) 

Type: B2C

Language: English, Russian