Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.
Project Segment of One
12 months ago, Woolworths Rewards was struggling with negative customer sentiment. Now, it’s a program with satisfied members that’s delivering exceptional returns – and at the heart of its success is an email personalization revolution. Powered by the first personalization engine of its kind in Australian retail, the data-driven program delivers individualised emails at scale – to more than 9.7 million members, across 45 thousand product choices, with an average 4 thousand active promotions at a time.
Brand: Woolworths Rewards
Don't go shopping
Frisco.pl – e-grocery pure player – doesn’t own offline shops and operates in a demanding category (high fulfillment cost, off/online competition, no price advantage, long consumer path). Being local, makes it hard to compete against brands of nationwide retailers. Changing consumers’ habits and making them consider switching to the comfort of e-grocery was a challenge. The target was to increase sales by 50% YoY. Frisco.pl and the Agency combined analytics, communication and performance marketing, recording 67% YoY growth between April and December 2016, compared to 1% the previous year.