Data-Driven

Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.

2019 SILVER

How reviving its original purpose reversed 8 years of decline for NRMA Insurance

When it comes to reviving your brand, its original purpose can be easily overlooked. This is an important reminder that sometimes it’s best to go back to your roots, and that exceptional value can be unlocked by reinterpreting what made your brand great to begin with. 
By embodying Australia’s national spirit of ‘Help’, NRMA Insurance reversed 8-years of declining customer numbers and reached customers for the first time since April 2014, despite a growing price premium. 

Brand: NRMA Insurance
Client: IAG
Agency: The Monkeys
Language: English

2019 SILVER

The 100 uses

Despite being the leader in the Petroleum Jelly segment, Vaseline was declining due to not converting from trial to usage and even though the product has over 100 uses, it tends to sit on a cupboard for ages. We had to educate consumers on the multiple uses of the product. For that, we created a data-driven campaign that targeted consumers based on their interests and presented to them 46 videos that tackle different uses. The brand increased sales by 12.6% and grew market share by 1.2% volume and 0.7% value.

Brand: Vaseline
Client: Unilever MENA
Agency: Wunderman Dubai
Language: English

2019 SILVER

Evotor Smart Terminals Start Up for a New Audience

Evotor offers smart terminals with a cloud apps store since 2016. In 2018, the online cash register was made mandatory for trade and catering small businesses, previously exempted from using cash registers. To earn the loyalty of potential customers with minimal product knowledge, we launched a digital campaign based on audience buying and consistent communication. The task was 100% successful: entrepreneurs came to the sales points with a specific request for the Evotor terminal, and we showed the fastest growth in the market, just within 4 months 185 thousand devices have been sold — 19% of the total market size.

Brand: Evotor
Client: Evotor
Agency: JAMI
Language: English, Russian

FINALISTS

MEDIAS NOCHES BIMBO Y BIMBOLLOS BIMBO LA GRAN GUÍA DE JOCHOS Y HAMBURGUESAS

Nosotras Intimawear Nosotras Intimawear: Una Revolución Sostenible y Empática en el E-commerce

Inca Kola La teoría de la retornabilidad de “Albert E”.