Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.
Don't go shopping
Frisco.pl – e-grocery pure player – doesn’t own offline shops and operates in a demanding category (high fulfillment cost, off/online competition, no price advantage, long consumer path). Being local, makes it hard to compete against brands of nationwide retailers. Changing consumers’ habits and making them consider switching to the comfort of e-grocery was a challenge. The target was to increase sales by 50% YoY. Frisco.pl and the Agency combined analytics, communication and performance marketing, recording 67% YoY growth between April and December 2016, compared to 1% the previous year.
W.KRUK – Buy online
WKRUK.pl – the e-store of the oldest Polish jewellery manufacturer. The category of Luxury goods is strongly affected by ROPO - customers are still reluctant to buy products on the internet. The pleasant experience of buying jewellery in a boutique is hard to reproduce in e-shop. The challenge was transferring offline conditions that led to buying jewellery to an online world, such as client’s status acknowledgement, sense of uniqueness and individual approach. We have proved that it is possible – achieving spectacular revenue growth by 56,02% and transactions number by 45,46% YoY.