Data-driven media is the application of data and technology to identify and match the right audiences to the right message at the right moments.
W.KRUK – Buy online
WKRUK.pl – the e-store of the oldest Polish jewellery manufacturer. The category of Luxury goods is strongly affected by ROPO - customers are still reluctant to buy products on the internet. The pleasant experience of buying jewellery in a boutique is hard to reproduce in e-shop. The challenge was transferring offline conditions that led to buying jewellery to an online world, such as client’s status acknowledgement, sense of uniqueness and individual approach. We have proved that it is possible – achieving spectacular revenue growth by 56,02% and transactions number by 45,46% YoY.