Positive Change - Environmental: Brands

How Seventh Generation turned the environment into a personal matter for millennial moms

How does Seventh Generation, a small 'green,' purpose-driven household cleaning brand get the mainstream mom to consider the environmental impact of their choices? By making it a personal matter of her family's health, not the environment's. In doing so, Seventh Generation was able to grow double digits, taking volume directly from the mass market brands, proving that with the right strategy, the little guy can win and make the world a better place in the process.

Brand: Seventh Generation
Client: Seventh Generation
Agency: 72andSunny
Language: English

Brewtroleum

Brand: DB Breweries/DB Export
Client: DB Breweries
Agency: Colenso BBDO
Language: English

Who We Are Is What We Leave Behind

The National Parks recently celebrated their 100th birthday, but their survival for the next 100 is threatened by the very visitors that enjoy them. The problem? The 100 million pounds of yearly visitor generated trash. Subaru is determined to change that. Since 2004, the Subaru plant in Indiana has produced over 2.5 million vehicles and zero trash. Now, we would share this expertise with the National Parks. Along with operational assistance, we're using marketing and communications to raise awareness and educate visitors on their impact and how they can help.

Brand: Subaru of America
Client: Subaru of America
Agency: Carmichael Lynch
Language: English