Positive Change - Environmental: Brands

Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.

2015 GOLD

Inglorious Fruits and Vegetables

As the European Union made 2014 the European year against food waste, Intermarche, the 3rd largest supermarkets chain in France decided to rehabilitate the non calibrated and imperfect fruits and vegetables. Why? Because by doing so, everybody wins: consumers get the same quality products for cheaper, the growers get money for products that are usually thrown away and Intermarchincreased its business by selling a brand new line of products. Only one problem remains: how can we ensure customers actually buy these really ugly new products?

Brand: Intermarché
Client: Intermarché
Agency: MARCEL
Language: English

2015 GOLD

The Scarecrow

Chipotle is known for its food, but few know that Chipotle has radically changed the fast food industry. Believing the more people know about Chipotle, the more they will become passionate loyal customers, Chipotle wanted to tell this story. The result: a content-driven marketing platform, Cultivate a Better World, designed to emotionally engage customers in Chipotle's journey to create a sustainable future. As a continuation of the platform, The Scarecrow game and film were created, generating a conversation about the state of processed food and its effect on our world.

Brand: Chipotle Mexican Grill
Client: Chipotle Mexican Grill
Agency: CAA Marketing
Language: English

2015 BRONZE

Toss the Tube

Everyone throws out the toilet paper tube when the roll runs out. And while this small act seems harmless enough, these tubes actually add up to a massive amount of waste. In fact, in one year alone, the US throws away 17 Billion toilet paper tubes. Makes you think, what if we could eliminate all that waste? What if we could toss the tube for good? This simple thought is what became the centerpoint for the nation-wide launch of Scott Naturals Tube-Free.

Brand: Scott Naturals Tube-Free
Client: Kimberly-Clark
Agency: TRISECT
Language: English

FINALISTS

Andel The Green Search

Bimbo Colombia Alimentos sin prejuicios

QuintoAndar Mosquito vs Mosquito