Positive Change - Environmental: Brands

Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.

2024 SILVER

Pepsi - Pakistan's First 100% Recycled Beverage Bottle

PepsiCo became the 1st company to launch rPET beverage bottle in Pakistan with a 360 degree communication plan, partnering with Ministry of Climate Change, Food authorities and NGOs and getting their endorsementsGen Z cares about the planet and they closely observe what brands are doing when it comes down to solving environmental problems. Pepsi showed the industry how by persistent efforts with the Govt. regulatory bodies and recycling companies one can Develop a Circular economy for plastics within the value chain

Brand: Pepsi
Client: PepsiCo
Agency: Alt Story (Pvt.) Ltd.
Language: English

2023 GOLD

Stop Endocrine Disruptors

Addressing silenced by industry, but growing threat to human health caused by endocrine disruptors (ED) in household chemicals, Clovin mobilized the public opinion and established new safety standard (ED-free label) for mass-market detergents. Hundreds of thousands consumers switched to greener and safer products.On the declining market Clovin, small regional player, scratched 4% SOV media budget and tripled its volume shares to 4,8%, becoming a benchmark for green chemicals safety for generations to come. It took us 6 weeks and 100 bottles of toxic perfumes to initiate EU legislation change #fastestlobbying

Brand: Clovin total brand campaign
Client: Clovin S.A.
Agency: Mobile Rockets
Language: English

2023 GOLD

TIERR4: la IPO más urgente del mundo

Una llamada a la acción por la sostenibilidad del planeta que capta la atención de líderes empresariales en medio de una agenda llena de decisiones que compiten con la agenda ESG. Es precisamente lo que aborda el proyecto "TIERR4: la IPO más urgente del mundo". Una campaña que transforma al planeta en una empresa en riesgo de quiebra y que abre su capital, logrando sensibilizar a líderes empresariales para que firmen el Pacto Mundial, comprometiéndose con la Agenda 2030.Una iniciativa que ha estado rindiendo excelentes "dividendos".

Brand: Pacto Mundial de Las Naciones Unidas & B3
Client: Pacto Global da ONU no Brasil
Agency: AlmapBBDO
Language: Spanish

FINALISTS

Helados Bon Sabor Bajo el Mar

IQOS We light up our cities

Procter & Gamble Protect Our Planet: Sustainability made easy