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Clovin total brand campaign
Stop Endocrine Disruptors

RAN IN:

CLIENT
Clovin S.A.

Grzegorz Mościbrocki, Client
Przemysław Czyżewski, Client

AGENCY
Mobile Rockets *Lead Agency

Agnieszka Klimczak, Creative
Małgorzata Drozdowska, Creative


FCB&TheMilkman *Lead Agency


SUMMARY

Addressing silenced by industry, but growing threat to human health caused by endocrine disruptors (ED) in household chemicals, Clovin mobilized the public opinion and established new safety standard (ED-free label) for mass-market detergents. Hundreds of thousands consumers switched to greener and safer products.On the declining market Clovin, small regional player, scratched 4% SOV media budget and tripled its volume shares to 4,8%, becoming a benchmark for green chemicals safety for generations to come. It took us 6 weeks and 100 bottles of toxic perfumes to initiate EU legislation change #fastestlobbying

CASE STUDY

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CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Influencers,Digital Mktg. – Product Placement,Digital Mktg. - Programmatic Video Ads,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Direct Mail,Interactive / Website / Apps,Packaging & Product Design,Print - Magazine,Public Relations,TV

Language: English