Positive Change - Environmental: Brands
Effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.
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2023 SILVER
Solar Billboard
By 2040, the Group wants to be carbon neutral throughout the value chain. One of the ways to get there is through Beer Power, a relationship program with bar owners that directs sustainable energy generated in factories to bars to reduce their consumption and help the environment. With the challenge of recruiting new partners for the program, we installed solar panels in OOHs and turned them into mini sustainable energy farms to supply bars.
Brand:
Heineken
Client:
Heineken Brasil
Agency:
Le Pub Brasil
Language:
English
2023 SILVER
#CoronaIsland, la única isla plastic free del mundo
Esta es la historia de cómo Cerveza Corona logró volver a poner la atención de las personas sobre su batalla más importante, proteger océanos y playas de la contaminación ¿La estrategia? En un mundo donde las islas de plástico se volvieron una dolorosa evidencia de la contaminación de los océanos, Cerveza Corona creó un símbolo de esperanza, la primera y única isla 100% plastic-free del mundo. Así nació Corona Island, una experiencia tropical diseñada para demostrar que vivir en paz con la naturaleza es posible.
Brand:
Corona
Client:
AB InBev Colombia
Agency:
DDB Colombia
Language:
Spanish
2023 BRONZE
Unplug Denmark
The challenge: How can a classic savings bank in need of fresh revenue convert an avid saver into a budding investor? The strategy: As a savings expert we install investing as the new standard and a smart choice. The execution: Smart savers don’t save. The results: €1.5 billion in investment resources (+66%, the overall market rose by 19%), +50.1% new investment schemes and savings bank Argenta is now also considered an investment bank (consideration: +27%).
Brand:
Norlys
Client:
Norlys
Agency:
Accenture Song
Language:
English
FINALISTS
Andel
The Green Search
Bimbo Colombia
Alimentos sin prejuicios
QuintoAndar
Mosquito vs Mosquito
