AGENCY
Felipe Cury, Chief Creative Officer
Silvia Paes, Head of Strategy
Ana Hernandes, General Manager
Greg Kickow, Creative Director
Alex Adati, Creative Director
Sergio Tercarolli, Planning Director
Mauro Elton, Art Director
Paula Picin, Art Director
Ana Carolina, Art Director
Eduardo Cometi, Art Director
Jayme Neto, Business Director
Marina Roge, Business Manager
Denise Frasseto, Project Leader
Marilia Duran, Strategy Director
Fernanda Tiozo, Strategy Manager
Gustavo Bastian, Strategy Supervisor
Jussara Bezerra, Media Manager
Vinicius Machado, Data Strategy Manager
Karina Silva, Sr Community Manager
Yan Prado, Creative Director
Leila Pereira, Media Director
Hirai Fujisaka, Content Supervisor
iProspect - a Dentsu Company
Lucas Calile, Media Director
José Teixeira, Media Supervisor
Gabriel Ortiz, Media Supervisor
Caroline Bassi, Executive Business Director
Cleberson Luque, Media Manager
Gioconda Ferraz, Business Manager
Ana Melo, Business Supervisor
SUMMARY
By 2040, the Group wants to be carbon neutral throughout the value chain. One of the ways to get there is through Beer Power, a relationship program with bar owners that directs sustainable energy generated in factories to bars to reduce their consumption and help the environment.
With the challenge of recruiting new partners for the program, we installed solar panels in OOHs and turned them into mini sustainable energy farms to supply bars.
