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Subaru of America
Who We Are Is What We Leave Behind

RAN IN: United States

CLIENT
Subaru of America

Alan Bethke, Vice President, Marketing
Brian Cavallucci, National Advertising Manager

AGENCY
Carmichael Lynch *Lead Agency

Randy Hughes, Executive Creative Director
Ryan Peck, Creative Director
Scott O'Leary, Creative Director
Brad Williams, Account Management Managing Director
Paula Weisenbeck, Account Management Account Director
Liz Giel, Group Planning Director
Megan McCollum, Strategist
Betsy Burgeson, Consumer Engagement Group Director


SUMMARY

The National Parks recently celebrated their 100th birthday, but their survival for the next 100 is threatened by the very visitors that enjoy them. The problem? The 100 million pounds of yearly visitor generated trash. Subaru is determined to change that. Since 2004, the Subaru plant in Indiana has produced over 2.5 million vehicles and zero trash. Now, we would share this expertise with the National Parks. Along with operational assistance, we're using marketing and communications to raise awareness and educate visitors on their impact and how they can help.

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: CINEMA;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;MOBILE/TABLET;App;Display Ad (Mobile/Tablet);Location-based Communications/Real Time Marketing;Messaging/Editorial/Content;PRINT;Magazine - Print;SOCIAL MEDIA;TV;Spots (TV)

Audience: Parks Passionates

Objectives: Increase awareness

Type: Business to Consumer

Classification: National

Language: English