Media Innovation - Emerging & New Channels

Smart technologies increase offline media efficiency

In a highly competitive market what media mix a high-tech company like Uber should use to reach the two main goals - brand awareness and usage growth? The classic mix: TV+OOH+Internet. But is it possible to increase OOH efficiency? We found a solution by combining mobile operators Big Data with our own Programmatic platform and invented Smart Digital OOH. As a result, we managed to target TA more accurately and increased conversion into Uber users significantly in comparison with region where classic OOH advertising was used.

Brand: UBER
Client: UBER Technology
Agency: OMD Media Direction
Language: English, Russian

Lockheed Martin Field Trip to Mars

In an era of Silicon Valley innovation, Lockheed Martin was seen as an outdated defense contractor. Especially when it came to space. It found itself losing its customers to start-up SpaceX. If Lockheed Martin didn't prove its innovativeness, it risked losing further business to SpaceX. Lockheed Martin set out to shift the conversation away from SpaceX by creating the first-ever group virtual reality experience. It shifted the conversation - receiving 180% more mentions in the Mars conversation than SpaceX and 132% more mentions than Musk.

Brand: Lockheed Martin
Client: Lockheed Martin
Agency: McCann New York
Language: English

Tantum Verde. New advertising approach

Brand: Tantum Verde
Client: Angelini Pharma Russia
Agency: Global Star Russia
Language: English, Russian