Media Innovation - Emerging & New Channels

This award showcases those who had the insight and creativity to change the way a particular, emerging media channel is consumed or to create a new channel. 

2019 BRONZE

Allergy tracker - pollen forecast based on AI

What to do if you are a brand-challenger in supercompetitive category of anti-allergy remedies, just entered the market with opportunity to communicate in media? Act outside the box, use modern technology and create value for the consumer - this is recipe for success! Flixonase ​​did that after transition from Rx to OTC. In the first year of media support, brand created a unique service: allergy forecast based on big data and artificial intelligence. The service enabled consumers to know in advance about allergies to come, and allowed the brand to declare itself and take strong position in the market!

Brand: Flixonase
Client: GSK Consumer Healthcare Russia
Agency: MediaCom
Language: English, Russian

2018 GOLD

What's the colour of air at your home?

The campaign of Pomysł na generated a significant sales increase and successfully repositioned the entire brand, breaking the negative image of instant products. The brand managed to successfully integrate into contemporary culinary trends and respond to the growing consumers’ requirements in terms of nutrition quality. We convinced consumers that with Pomysł na they can cook efficiently, wholesomely and naturally. We successfully reboot the perception of the products “from the sachet”, leading to the first in years growth in brand sales, which almost doubled the dynamics of the entire category.

Brand: Philips
Client: Philips
Agency: Ogilvy
Language: Polish

2018 GOLD

How SNICKERS turned a product news into real sensation

SNICKERS activation "Who are you when you're hungry" completely changes the perception of product launches. To bring more attention to the brand, we replace the logo on packs with hunger traits. We augmented the hunger bars with news, anticipated by our audience more than anything else - 5 versions of a new video clip from a popular rap band "Khleb" before its official release. Incredible engagement: 20M views on Youtube, number 1 in annual Youtube LeaderBoard, lots of discussions around in social networks - that resulted with long-awaited positive change in sales dynamics.

Brand: SNICKERS
Client: Mars LLC
Agency: BBDO Moscow
Language: English, Russian

FINALISTS

Mastercard True Self World

Bud Light Dude with Sign

UX Small Business Drive