Media Innovation - New Channel Creation

This award showcases those who had the insight and creativity to create a new media channel to effectively grab their audience and effectively engage with them.

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Mivina: The Battle of Tastes

Despite the falling popularity of fast food, we raised the Mivina sales and returned its Throne in the category. Referring to the theme of The Games of Thrones, we launched two tastes and started a taste battle, the outcome of which depended on Eaters. We created a site, developed a key-visual and shot a commercial. Moreover, we launched OOH at universities and video in cinemas, created Coub channel and developed stickers for Viber. A squad of promoters supported the campaign. Thus, we raised the sales of Mivina, modernized the brand and returned its Noodle throne!


Brand: Mivina
Client: Nestle Ukraine
Agency: THINKMcCANN

Knorr-Spring Festival Campaign


Brand: Knorr
Client: Unilever China
Agency: Isobar China

The Madden GIFERATOR

Madden NFL is the most successful sports video game franchise in history. But after 26 years, we had lost relevance. To get Madden back into the pop culture conversation, we created a real-time GIF engine powered by trash talk, called the GIFERATOR, which fanned the flames of rivalry throughout the NFL season. Between developing a new content platform, speaking in the language of our audience, and becoming a certified meme, Madden managed to capture the attention of the Internet while initiating a new generation into the Madden Madness.


Brand: EA Madden NFL 15
Client: EA Sports
Agency: Heat

2018_mn_2018_e-698-056_hero_1 McDonald's GCC Big Tasty Online Challenge
2018_ua_2018_32_hero_1 Hansa #warmstory
2017_ru_2017_052_hero_1 M.Video Let it play
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