Media Innovation - Emerging & New Channels

This award showcases those who had the insight and creativity to change the way a particular, emerging media channel is consumed or to create a new channel. 

2017 SILVER

#CallBrussels

"In November 2015, after Brussels was linked to the terrorist attacks in Paris, the international media portrayed Brussels as ‘the capital of terrorism’ and many tourists cancelled their trip. Visit Brussels, the Brussels tourism board, wanted to change this negative perception. Trough an orignal display 'online/real life' we create the possibility to call locals to ask them in live ""how is life in Brussels?"". The effects of the campaign really exceeded the expectations. The hastag #CallBrussels was used all over the world and 12,688 calls were made from 154 countries."

Brand: Visit Brussels
Client: Visit Brussels
Agency: AIR
Language: English

2017 SILVER

Pay for Peaceful Sleep

Pay for Peaceful Sleep is the case showing how to creatively solve the problem of decreasing donation for ATO zone army needs caused by the ignorance to the war arising among Ukrainians. As the idea foresaw a very peculiar way to use both application developed under it and the media materials, campaign realization required little investment. Yet, as the result, not only did the Fund slowed down the decrease in donations, but also received a new tool for raising funds.

Brand: Charitable foundation “Come Back Alive”
Client: Charitable foundation “Come Back Alive”
Agency: AGAMA Digital Group/Liquid7
Language: English, Ukrainian

2017 BRONZE

Free Beer Forever

Consumers increasingly frequently use social media to find how and where to spend their leisure time. That’s why it was necessary to develop an advertising campaign to create a stir around Beer Point in the Internet. Using the hottest news – visa-free travel for Ukrainians – we’ve advertised the Kyiv pub in Belgium. This has made Beer Point popular among the members of the European Parliament. The viral effect has created a stir in social media and made the pub well-known in Ukraine.

Brand: Beer Point
Client: Beer Point
Agency: Kinograf
Language: English, Ukrainian

FINALISTS

Mastercard True Self World

Bud Light Dude with Sign

Burger King Ring King