Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Lockheed Martin
Lockheed Martin Field Trip to Mars

RAN IN: United States

CLIENT
Lockheed Martin

AGENCY
McCann New York *Lead Agency

Lisa Nocella, EVP Executive Account Director
Steve Zaroff, Chief Strategy Officer - North America
Mike Medeiros, SVP Executive Strategy Director
Jessica Mendoza, Strategy Director
Chris Cooper, Strategic Planner
Dan Donovan, Executive Creative Director
Josh Grossberg, VP Group Creative Director
Dave Waraksa, VP Creative Director
Rik Koletar, VP Account Director
Chloe Scutt, Account Supervisor


Momentum Worldwide


Weber Shandwick


Universal McCann


SUMMARY

In an era of Silicon Valley innovation, Lockheed Martin was seen as an outdated defense contractor. Especially when it came to space. It found itself losing its customers to start-up SpaceX. If Lockheed Martin didn't prove its innovativeness, it risked losing further business to SpaceX. Lockheed Martin set out to shift the conversation away from SpaceX by creating the first-ever group virtual reality experience. It shifted the conversation - receiving 180% more mentions in the Mars conversation than SpaceX and 132% more mentions than Musk.

CASE STUDY

New-pdf-icon

CASE VIDEO


Hero Medium: Group Virtual Reality

Medium Featured On Video: INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;Mobile/Tablet Optimized Website;MOBILE/TABLET;App;In-App or In-Game Ad;OOH;Other (OOH);PRINT;Newspaper - Print;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP;TRADE SHOWS

Audience: Brand Influencers

Objectives: Change brand image

Type: Business to Consumer

Classification: National

Language: English