Seasonal Marketing
This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
FILTER BY:
PROGRAM
2017 SILVER
Festival empieza con Fé
La campaña del 35º Festival de Cine de Cinemateca creó una “religión del cine” bajo el lema “FESTIVAL EMPIEZA CON FE”. Con 3 piezas de TV con un “dios proyector”, un góspel en radio y “santos directores del cine” en VP, estampitas, internet y pintados en la gigantesca fachada de Cinemateca 18. La intervención urbana más impactante y difundida del año, reconvirtió en “templo de luz” a Cinemateca 18: la última gran sala de cine de 18 de Julio. Las ventas aumentaron un 22,6%.
Brand:
Cinemateca Uruguaya
Client:
Cinemateca Uruguaya
Agency:
Larsen, Laudrup & Lerby
Language:
Spanish
2017 BRONZE
J7 Tonus. 24 hours left
The major problem of the programs using receipts – is their low response. If a customer did not activate the code right after the purchase, we can consider that we lost him forever. The faster you will start living a new life – the more you will receive from it. We have built a mechanics: you are able to win up to 24 thousand rubles. But as soon as you make a purchase – the amount of your potential prize will decline and disappear entirely within 24 hours. Register your receipt as soon as possible.
Brand:
J7 Tonus
Client:
PepsiCo
Agency:
SEVEN
Language:
English, Russian
FINALISTS
Promociones Chinameras
El poder de la Gollo Cumbia
El Lagar
MamáGyver
Jumbo
Ser Dominicano es lo Máximo de la A a la Z
