Seasonal Marketing
This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
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PROGRAM
2017 SILVER
2017 SILVER
99% discount without margin loss
New Year and Christmas holidays are the period of retailers highest activity. Customers have to deal with huge amounts of advertising messages. And every player tries to attract with different promo campaigns and better prices for anchor products (e.g. caviar) Every player is ready to lower the margin for increasing sales. NOVUS was not ready to act in this way. But how can be the sales increased without giving up marginality?
Brand:
Novus
Client:
Novus
Agency:
Rockets. Growth R&D
Language:
English, Ukrainian
FINALISTS
Promociones Chinameras
El poder de la Gollo Cumbia
El Lagar
MamáGyver
Jumbo
Ser Dominicano es lo Máximo de la A a la Z
