Seasonal Marketing
This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
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PROGRAM
2018 BRONZE
2017 GOLD
The Man on the Moon
In 2015, John Lewis took a brave new approach to their Christmas advertising. Partnering with AgeUK, John Lewis used their ads to highlight the fact that many old people spend Christmas alone. The benefits to AgeUK were huge, raising over £2m. But the payback to John Lewis was even bigger, resulting in record sales and market share. With every £1 spent on advertising delivering over £10 in extra profit for the department store, this case shows that advertising can be a force for good and a sound financial investment.
Brand:
John Lewis
Client:
John Lewis
Agency:
adam&eveDDB
Language:
English
FINALISTS
Promociones Chinameras
El poder de la Gollo Cumbia
El Lagar
MamáGyver
Jumbo
Ser Dominicano es lo Máximo de la A a la Z
