Seasonal Marketing
This category will honor those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their business.
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PROGRAM
2017 SILVER
The Co-Worker Collection
Let's be honest, when you think holiday shopping, we bet you don't think, Office Depot Office Max! Don't worry - it wasn't a destination anyone considered during the Holidays. During a time when no one thought of us, "The Co-Worker Collection" transformed the tradition of office gifting by bringing in 14% new customers, doubling our sales goals, and solving an untouched human truth all while spreading some passive aggressive cheer.
Brand:
Office Depot OfficeMax
Client:
Office Depot OfficeMax
Agency:
McCann New York
Language:
English
FINALISTS
Promociones Chinameras
El poder de la Gollo Cumbia
El Lagar
MamáGyver
Jumbo
Ser Dominicano es lo Máximo de la A a la Z
